Shalimar, the first oriental perfume in the world – GUERLAIN

Paris, 1925. The International Exhibition of Decorative Arts ushered in the new aesthetics it would give its name to: Art Deco. This is where Guerlain launched Shalimar, a quintessence of the West’s Oriental dream that took perfume back to its earliest origins.
But the scent had already been conceived by Jacques Guerlain since 1921. He is said to have gotten the idea when the chemist Justin Du Pont offered him a new vanilla note. To test it, Jacques Guerlain poured it into a bottle of Jicky, sketching out the first major fragrance of the oriental family.

If Shalimar is oriental, it is because its suave gourmand notes recall the sweet balsams of the lands of the One Thousand and One Nights. Its joyful burst of citrus, laced with an overdose of bergamot, adds sparkle to its sensuous, unforgettable base. Its exquisite and paradoxical balance between freshness and sensuality, the garden and the boudoir is sealed by the mythical Guerlinade, an accord of bergamot, iris, rose, jasmine, tonka bean, resins and above all, the vanilla note that forms the luscious heart of Shalimar…

The scent is also oriental through its inspiration. It was a maharajah visiting Paris who told Jacques and Raymond Guerlain the story of the gardens of Shalimar, which sheltered the loves of the fifth Mughal emperor Shah Jahan and his beloved wife, the Persian Mumtaz Mahal, in the 17th century. A love so absolute that, when his spouse passed away, the emperor erected a white marble mausoleum for her in Agra. It would go on to the Taj Mahal, which the poet Rabindranath Tagore called a solitary tear hanging on the cheek of time…

Comments

Hijab Zahra says:

how much is this Shalimar?

robert elder says:

Shalimar may be a world classic but it’s not the most famous perfume ever made. We all know that the most famous perfume was created in 1921 by Earnest Beaux for Chanel. And that fragrance is No.5 and is still the worlds best seller. Nice video Guerlain.

Anna Konarska says:

THERRY WASSER IS VERY BAD!!!!!!!!!!!!!!!!!!! PERFUMER !!!!!!!!!!!!!! GUERLAIN SHOULD CHANGE HIM to someone ELSE !!!!!!!!!!!!! PLEASE !!!! MR GUERLAIN PLEASE !!!!!!!!!!!!

Cheryl Cheung says:

Guerlain’s Shalimar or Chanel No. 5 is better? Shalimar beats Chanel No. 5 in every way , including the packaging itself … Chanel 5 cannot even beat Guerlain’s Samsara, one of best perfume created in the world.

ariadne3838 says:

In today’s world, women and those who believe they love real fragrances need to learn and remember this story and the heritage of Jacques Guerlain. Merci, Guerlain. This truth needed to be stated once again. For all time.

Abc xyz says:

I think the first oriental perfume, or perfume in general, was actually created in the East

berry mina says:

bordel c’est un parfum Français est c’est en anglais va comprendre!

gemini16th says:

There are several “oriental” classified fragrances for both women & men. The men’s budget classic “Old Spice”(original formula) is an oriental fragrance.

BIJOUXBRIGUITTE says:

once upne a time, CHANEL…

Elena-PM says:

The only perfume I have ever used…Shalimar.

calafeast says:

Shalimar is the greatest perfume ever created, but a bottle is sold every minute? I find that a little hard to believe. It is not that affordable.

golden pear says:

YES this is all fantastic and very toxic as it contains toxins that pollute our planet and poison us.

Tante Lapin says:

Oh puh-leez! A blonde white woman epitomizes Shalimar which is based on a love story from India?

ISY AEL says:

YES ! Cette création étant liée à l’une des plus belles histoires d’amour (même si un peu triste). La sensualité et la magie dans la vidéo étant merveilleusement conduite sur une musique de Hans Zimmer (Le cavalier de sangreal étant une de mes préférées ;-))

Bearst Andrew says:

Great video: catchy story, beautiful images, beautiful music… Congrats!

Cristina F. Martel says:

J’adore l’histoire qu’il y a dans chaque création Guerlain.Sincères félicitations pour ce fabuleux video.

Audrey Hage says:

I love the music !

consy ekeno says:

Great stuff

Patricia Roche says:
gemini16th says:

Nice short documentary on this legendary perfume. It confirmed my belief it was named after the pleasure gardens constructed for Mumtaz Mahal.

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